BUSINESS ADVISORY SERVICES

Better decisions. Stronger businesses...

Practical business advice for start-ups, established businesses and owners preparing for growth, succession or sale. We turn your financial information into clear, achievable actions.

HOW WE HELP?

MSA is passionate about helping businesses succeed. Our advisory services are suitable for people considering starting a business, established owners looking for an objective second opinion and businesses preparing for their next stage of growth.

We develop close, long-term relationships with our clients and take the time to understand how their businesses actually operate. This allows us to provide practical advice tailored to your goals, whether you want better cash flow, stronger margins, a smoother-running operation or a business that is ready to sell.

You know your business better than anyone. However, a fresh and independent perspective can often uncover risks and opportunities that are difficult to recognise from within the business.

“Good business advice turns financial information into clear decisions and practical action.”

— Murray Sharma & Associates

Make informed decisions

Understand the financial and operational impact of important business decisions before committing to them.

Improve profitability

Identify the margins, costs and performance drivers that can make your business more profitable.

Strengthen cash flow

Plan upcoming income, expenses and investment requirements so your business remains financially prepared.

Plan for the future

Develop a clear strategy for growth, succession, business sale or eventual retirement.

WHAT WE ADVISE ON

Practical support throughout the business lifecycle

Starting a Business

Getting the foundations right saves considerable time, tax and stress later. If you are just starting out, we advise on the structure that best fits your goals, risk profile and tax position, help you build a realistic business plan and budget, and set you up with the right systems from day one

Cash Flow and Forecasting

Profit is an opinion, but cash is a fact — and cash flow is the number-one reason otherwise healthy businesses fail. We prepare cash-flow forecasts and annual budgets, model the impact of price rises, new hires, equipment purchases or interest-rate changes, and give you a clear picture of the months ahead so there are no surprises. With cloud accounting we can review your position against budget throughout the year, not just at year end.

Performance and Growth

Beyond compliance, we help you understand what drives value in your business. We review your key numbers — gross margin, overheads, break-even point, debtor days and working capital — benchmark where useful, and identify the specific levers that will improve profitability and cash flow. When you are ready to grow, we help you plan and fund it sensibly.

Succession and Exit Planning

Every owner exits their business eventually, whether by sale, succession or wind-down. Planning early maximises the value you walk away with. We help you get your business "sale ready", advise on structuring and the tax consequences of a sale, and work alongside your other advisers to make the transition smooth.

FAQ

Clear answers for better decisions.

What You Need to Know

What business structure should I choose in New Zealand?

The right structure depends on your goals, risk appetite, number of owners and tax position. A sole trader is simplest for one person, a company provides limited liability and a flat 28% tax rate, an LTC offers tax transparency for losses in the early years, and a trust can help with asset protection. MSA will assess your circumstances and recommend the best fit, then set it up for you.

A good advisor gives you an objective, numbers-based view of your business — identifying your most profitable work, hidden cost leaks, cash-flow pinch points and realistic growth options you may not see day to day. We then help you build and act on a concrete plan.

Yes. We prepare annual budgets and rolling cash-flow forecasts, model “what if” scenarios such as hiring or price changes, and — using Xero or MYOB — track your actual results against budget through the year so you can adjust early.

MSA operates on a fixed-fee structure agreed in advance, with a free initial consultation so we understand your business before quoting. You will never receive a surprise bill.

Earlier than most owners do — ideally several years before you plan to exit. Getting the structure, records and profitability in good shape well ahead of a sale materially increases the value you can realise. We can help you plan the exit and manage the tax consequences.

GET STARTED TODAY

Not sure what support you need? Let’s talk.

Start with a free, no-obligation consultation. We’ll take the time to understand your circumstances, explain the services that may help and recommend a practical way forward.

Free initial consultation · Clear recommendations · No obligation